Go-to-Market Strategy for the AR Game
Reality Rift
We’re entering the world. Literally.
Reality Rift is an AR game that turns real-world walks into portals to another dimension. We combine AR, gamification, and physical movement to engage players, build communities, and create a universe at the intersection of fantasy and reality
Our Goal
Launch the game with a lean budget, build a loyal community, run a Kickstarter campaign, and achieve early traction before releasing on App Store / Google Play. We focus on organic growth, viral content, and in-person activities.
Market Entry Phases
1. Pre-launch
Activities
Testing the prototype (coins, AR portal, dialogues), teaser content, news updates, feedback collection
Goal
Prepare the audience and content for crowdfunding
2. Kickstarter
Activities
Fall 2025 campaign: comic + game, characters, AR missions, rewards
Goal
Raise funding and build a core community
3. Social Media + UGC
Activities
TikTok, Reels, short videos with AR coins, swords, characters
Goal
Drive viral engagement and attract new players
4. Local AR Events
Activities
Anchor rifts to real-world locations (Toronto, Ottawa), host contests, photo zones, QR quests
Goal
Create real-world engagement and connections
5. Scaling
Activities
Global AR world map, PvE and PvP modes, in-game store, NFT quests
Goal
Boost retention, monetization, and brand loyalty
Events We’ve Participated In
Capital Comic Book Convention
Fall 2025
Expanded visual showcase
Ottawa Comic-Con
Sep 2025
Local awareness and fans
Fan Expo Canada
Aug 2025
Potential partners
Montegames 2024
Nov 2024
International exposure
Nuremberg Toy Fair 2024
Feb 2024
International contacts
Upcoming Events
Toronto Game Summit
Nov 2025 — Toronto
Connect with local industry, media, and players
Canadian Game Dev Meetups
Fall 2025 — Toronto / Ottawa
Show demo, gather feedback, find allies
Microsoft AI Tour: Toronto
Oct 2025 — Mississauga
Show our AR + AI vision, connect with partners
Key Promotion Channels
TikTok / Reels
Short, magical AR moments (‘coin → sword → portal’)
Reddit / Discord
Direct community feedback and tech-savvy users
Kickstarter
Core launch platform for early adopters
Email Campaigns
Reality Rift, Wowcube, and Holomonsters subscribers
Gaming Media
Dev blogs, YouTubers, streamers
Influencers
Gaming and AR content creators
Core Content & Activities
Comic Book – Visual entry into the game’s universe
AR Mechanics – Coins, portals, swords, dialogues, street quests
Teaser Video – In production for Kickstarter & socials
Live Playtests – Happening in Toronto, expanding soon
What’s Already Built
Characters: Alonso, Arkeena, Gary, Flux, Xin (animated + with lore)
Android Prototype: coin collection and sword exchange
First AR Dialogue (Alonso) fully working
Combat System (top-down action) in development
Full narrative and worldbuilding document complete
Key Metrics
Android demo installs
Student teams testing
Email subscribers
TikTok views
Campaign Goals
Raise $10k–30k on Kickstarter
Reach 1,000 demo players
Achieve 10k views on AR gameplay videos
Install 10+ real-world rift locations
Call to Action
If you are an AR or gaming influencer, a venue owner who wants to host a rift location, or a player ready to step into another dimension — we want to hear from you.